FAQ Schema vs FAQ HTML
FAQ Schema = rich snippets. FAQ HTML = on-page content. Use BOTH for 42% CTR boost. Here's the complete comparison.
FAQ Schema (JSON-LD)
- Where: <head> hidden code
- Shows: Google search snippets
- CTR: 25% (vs 8% organic)
- Speed: Instant answers
FAQ HTML
- Where: Visible on page
- Shows: Users after click
- CTR: Improves dwell time +22%
- SEO: Internal linking
Side-by-Side Comparison
| Metric | Schema | HTML |
|---|---|---|
| CTR Boost | 25% | 8% |
| Implementation | 5 min | 15 min |
| Character Limit | 500 | Unlimited |
| Mobile | 91% | 100% |
Perfect Combo Strategy
- Generate Schema (JSON) → Rich snippets
- Copy questions → HTML accordions
- Match exactly → Google rewards
E-commerce Example
Product page: "Shipping time?" Schema = snippet click. HTML = full policy below fold.
Blog Example
"How to bake?" Schema = voice answer. HTML = full recipe steps.
FAQ
Can I use just Schema?
Yes, but HTML doubles dwell time.
Does HTML need Schema format?
Yes—exact question match = 94% snippet success.
What about accordions?
Perfect! Bootstrap collapse = +18% engagement.
Generate Schema + HTML instantly with AxelBase dual download!